The Work

Our work in action.

We craft custom media strategies that drive measurable growth across industries. From emerging brands to established names, we tailor our approach to meet the unique needs of every client.

In Their Own Words

Don't just take our word for it.

When it comes to DRTV, Diray is best in class! Their breadth of knowledge and experience in the space has allowed us to successfully launch multiple direct-to-consumer and retail drive campaigns. They are expert at maximizing reach and efficiency.

Anne Marie Mullen

Diray Media is simply BEST IN CLASS! They truly care about making your campaign a success. From product test to launch and roll out, their fantastic team guided us through each phase. If you're considering a short-form direct response commercial, Diray Media is the ONLY way to go!

Phil Swift

I've been working with Diray Media for decades. They have consistently launched new brands and exceeded every goal we set. We work with them not only because of their expertise and professionalism, but because they are partners in every sense of the word.

Andy Kubani

If you're seeking advertising success, Diray delivers! Our TV campaign was my company's first foray back into TV in 10 years. With Diray as our partner, success was achieved without ever feeling lost or out of control. I highly recommend you consider partnering with Diray!

Ali Kermani

Diray has been a reliable partner throughout our go-to-market launch, helping us establish double-digit growth at brick-and-mortar retail partners and Amazon. Their focus on optimization and attention to detailed demographics has resulted in exponential growth.

Cohin Kakar

From the beginning, Diray Media has shown a deep understanding of our needs and goals, working tirelessly to develop and execute effective media strategies. They consistently go above and beyond and provide valuable insights that contribute to our growth and success.

Melody Frieda

Case Studies

Success stories with lasting results.

Household CPGLaunch-stage brand
IMPACT Shelf
+14%
Retail sales velocity vs matched control

From losing share to velocity leadership in six weeks.

Challenge

Category traffic fell 15% YoY. The brand was losing share to private label.

Approach

Linear + CTV + Walmart Connect, scored against POS weekly. The Impact Engine reallocated 22% of spend mid-flight.

Result

Sales velocity at targeted Walmart stores up 14% vs matched control.

+14%Velocity
3.8xROAS
22%Reallocated
DTC HealthEight-week launch
IMPACT Demand
+38%
New customer acquisition at flat CAC

Budget cut 30%. Same customer count, hit early.

Challenge

Launch budget shrunk 30%. The CMO needed the same first-quarter customer count.

Approach

FAST + YouTube + Amazon Ads, sequenced. The Engine flagged Tubi mid-flight as a soft-CPM opportunity.

Result

New customer acquisition up 38% with CAC held flat. Best Q1 in three years.

+38%New customers
FlatCAC held
BestQ1 in 3 yrs
Retail ApparelHoliday window
IMPACT Surge
3.2x
Closed-loop ROAS over a 30-day window

A squeezed holiday window, still pulling foot traffic.

Challenge

Holiday window squeezed. The buyer needed proof linear still pulled foot traffic.

Approach

Linear NBA + CTV + retail media. The Engine modeled cross-screen frequency and capped overlap.

Result

3.2x ROAS measured against control geos. Foot traffic up 11% at targeted DMAs.

3.2xROAS
+11%Foot traffic
CappedOverlap

Ready to elevate your brand?

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