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Check out the latest insights, news, and updates from across Diray.
2026
The Evolution of Diray Media: TV-First Performance, Powered by the Impact Engine The End of the Rainbow Isn’t Luck — It’s Strategy! Beyond One Day: Celebrating Women Who Continue to Shape the Media Industry The Media Reset: Why Smart Marketers Are Rewriting the Playbook in 2026 The Attention Economy Is Evolving. Most Media Strategies Haven’t. The Olympics Are a Reminder of What TV Does Best Performance Marketing Isn’t a Channel — It’s a Strategy The TV Effect: Why TV Advertising Isn’t Competing With Digital It’s Powering It New Year, New Media Reality: Why Video Still Drives Growth in 20262025
2026 Is Calling. Is Your Brand Ready? If Performance Is the Goal, Total Video Has to Be the Plan Looking Back on 2025: What We Learned, What Worked, and What’s Next Connecting Through Emotion: Why TV Advertising Shines During the Season of Giving Small Tests, Big Wins: Why It Pays to Experiment with TV No Tricks, Just TV: Why There’s Nothing Spooky About Smart Media Planning Spark the Season: Build Trust, Drive Sales & Stay Top of Mind with Total Video Foundations of Clarity: Why Clean Data Infrastructure Matters Diray Media’s Q4 2025 Video Landscape Snapshot The Countdown Is On: Brands That Shine Start Planning Now Remote in One Hand, Phone in the Other: How Second-Screen Habits Make TV Ads Work Harder The Return of Appointment TV: Live Moments That Still Capture Audiences Cracking the Code on Zip Code Targeting Lessons We’re Carrying Into Q4 Kickoff Time: The NFL Season is Back — and So Are the Eyeballs Creative Sync: Designing Ads That Travel from TV to TikTok The ROI of Being Bold: Why Testing TV Pays Off From Football to Fall Premieres: Why Q4 Is the Season You Can’t Sit Out Streaming + Linear: The Marketing Power Couple You Didn’t Know You Needed CTV is Shaping Holiday Shopping Engineered for Impact: Why Technology Should Move at the Speed of Media Left to Your Own Devices: A Deep Dive into Today’s Multiplatform Video Landscape Streaming Smarts: What Young Viewers Really Want—and How Advertisers Can Keep Up Red, White & ROI: Fire Up Your Brand with Performance TV Sunshine and Strategy: It’s Time to Think Q4 Mid-Year Media Check-In Celebrating Pride Month: A Time to Reflect, Support, and Stand Proud Gen Z Wants TV, Not Trends CTV Is Getting Clickable—Is Your Brand Ready to Sell on Screen? May Is Mental Health Month! 68% of Marketers Say Connected TV Is a Must-Buy for 2025! TV’s Triple Crown: Fashion, Hooves, and Hoops Drive Record Viewership Plant the Seeds Now: Grow Your Brand with TV This Spring and Summer 2025 NFL Draft Delivers Record Viewership—And a Reminder of TV’s Staying Power Stand Out This Mother’s Day—With a Little Help From TV All Eyes on YouTube: What This Means for Your Media Mix All Eyes on the Madness: March Madness 2025 TV Advertising Isn’t Dead—It’s a Lifeline We’re Going Mad for March Madness—And So Are Millions of Viewers! Spring Into Success: Freshen Up Your Marketing Strategy for Q2 Celebrating International Women’s Day at Diray Media Who is Gen Alpha? The Next Generation of Consumers Game Time, Prime Time: The Super Bowl’s Unmatched Media Power Hop Into Action: Easter Planning Starts Now Maximize Your 2025 TV Strategy: Key Opportunities Year-Round 2025 TV Advertising Playbook2024
A Netflix Christmas Touchdown Why TV Is More Relevant Than Ever in a Second-Screen World All Screens, One Story: Your Audience Is Still Watching TV Unwrap the Power of Q5 TV Advertising Breaking News Is Not A Broken Opportunity Incremental Doesn’t Mean ‘Small’ When It Comes to TV Everywhere Football’s Return: Shattering Records and Dominating Screens Your Back-to-School 2024 TV Performance Guide Olympics-OmniChannel Benefits Diray Media Joins the Women’s Business Enterprise National Council Family! Your Performance TV Guide to Father’s Day 2024 Diray Media Welcomes Dean Chandler to Lead Innovation and Excellence in the Streaming Era Maximizing Mother’s Day Marketing March mADness: A New Arena for Advertisers and Viewers The Stanley Phenomenon: Reinventing a Century-Old Brand in the Influencer Era Super Bowl LVIII: TV Viewership Continues to Score Big Exploring the Affordable World of TV Advertising2023
Transparency: The Pillar of Success in Media The January Effect: Unlocking TV Advertising’s Golden Opportunity Anticipating 2023’s Top Holiday Shopping Trends: A Glimpse into the Season’s Consumer Behavior Embracing the AI Wave in Media Agencies: The Exciting Pros and the Real Challenges GrowthDay at Diray Diray at CES 2024: Expectations, Innovations, and Brand Opportunities2020
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