Diray Health

Transforming pharma, healthcare & OTC with Total Video.

Diray Health revolutionizes audience engagement through Total Video. Our integrated strategy combines linear, streaming, and digital video to achieve measurable outcomes, connecting patients, caregivers, and healthcare professionals with precision-driven, compliant content.

The Diray Health Difference

Built for healthcare performance.

We focus on outcomes, not just impressions — driving patient starts, adherence, HCP engagement, and brand lift. Our data-driven planning, HIPAA-compliant workflows, and audience-first strategies ensure your brand is seen, understood, and trusted.

HIPAA-compliant workflows

Secure, privacy-first processes that meet the highest healthcare standards.

Precision audience planning

Verified, condition-based data from IQVIA, LiveRamp, and Crossix targets the right patients, caregivers, and HCPs effectively.

Seamless video integration

A unified approach connects audiences across linear, streaming, and online video with consistency and care.

Optimized for success

Real-time performance tracking and transparent reporting reveal what's working and how to scale efficiently.

Pharmacists stocking OTC products on pharmacy shelves

A pharmacist helping an older customer read a product package

A pediatrician high-fiving a young patient sitting with her mother

Cross-Channel Optimization

Reaching your audience when & where it matters most.

Linear TV

Scale and trust

The most powerful platform to drive reach, credibility, and trust — delivering high-impact messaging in brand-safe environments. The result: unmatched scale, accelerated awareness, and proven lift across prescriptions, retail sales, and web traffic.

CTV & Streaming

Precision reach

Reach verified patient and caregiver audiences using privacy-compliant, data-driven hypertargeting based on condition, behavioral, and purchase signals. The result: smarter reach, less waste, and closed-loop attribution.

Cross-Device Retargeting

Purposeful frequency

Online video and display keep your brand in front of high-intent audiences after TV exposure, guiding them toward key conversions. The result: higher frequency with purpose and measurable lift in script starts.

Proprietary Technology

Driving smarter decisions through data.

Our strategy is powered by MediaINSIGHTS, Diray Media's proprietary platform that consolidates real-time campaign analytics and reporting into a centralized custom dashboard. This unified system provides full transparency across every Total Video tactic and creates a single source of truth for performance — so we continuously optimize in-flight campaigns, refine targeting, and adjust strategy in real time.